Website Services
What is Website Services?
With Empowerment Marketing, website services cover everything from basic maintenance and updates all the way to building a new website from the ground up.
In most cases, it involves developing landing pages for active campaigns or service pages to highlight expertise. Also, it almost always involves SEO as well which you can find out more about on our SEO Service page.
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How Empowerment Marketing Handles Websites
Our team has experience with most content management systems (CMS) and hosting platforms so we will be able to get started with your website immediately. We make sure to work with you on the key page templates so that you are happy with the overall look and feel of your website. Whether it’s a single landing page or a service-wide template, we make sure your voice is coming through.
We also make sure to implement best SEO practices when creating pages so that you are getting some healthy organic growth. Then, after the page is created, we make sure it is being monitored and performing how it should.
Audit
We start by making sure that everything is up to date, key plugins are installed, and analytics are being gathered across your website.
Template & Go
Once everything is in place we create templates for your pages. If everything is approved we then go in and create the individual pages.
Measure
After everything has been created we make sure to keep a close eye on how people are using your site and then adjust accordingly.
Impact of your Website on Business
A great website can have a significant impact on a company’s success. In today’s digital age, a website is often the first point of contact for potential customers. A well-designed website with user-friendly navigation and compelling content can engage visitors and create a positive first impression of the company.
A great website can also enhance a company’s brand image and credibility. It can showcase the company’s values, mission, and products/services, and demonstrate expertise and professionalism. A website that is optimized for search engines can improve visibility and attract organic traffic, leading to more leads and conversions.
A website can also improve customer service and satisfaction by providing information and support resources. It can offer e-commerce capabilities, allowing customers to make purchases directly from the website.
Benefits of a Great Website
A great website with effective tracking can provide businesses with numerous benefits. It can improve user engagement and conversion rates by creating a positive user experience that guides visitors towards desired actions. Additionally, it can enhance brand credibility and trustworthiness by showcasing expertise and professionalism. Moreover, it can generate valuable insights into user behavior and preferences, allowing businesses to optimize their website and marketing strategies.
By measuring the effectiveness of their marketing efforts, businesses can make data-driven decisions and stay ahead of industry trends and customer needs. Ultimately, a great website with effective tracking can significantly improve a business’s online presence and drive business growth.
Web Services FAQ
How often should I update my website?
It’s recommended to update your website regularly to keep content fresh and up-to-date, enhance user experience, and improve search engine rankings. A website redesign or major update is typically recommended every 2-3 years.
What are some key elements of a great website?
A great website should have a user-friendly interface, clear navigation, high-quality content, compelling visuals, effective calls-to-action, fast load times, mobile responsiveness, and search engine optimization.
Should I hire a professional web design company or do it myself?
Whether to hire a professional web design company or do it yourself depends on your budget, expertise, and business goals. A professional web design company can provide specialized knowledge and expertise, while doing it yourself can provide more control and cost savings.