PPC Services
What is PPC?
Pay-Per-Click, or PPC, is one of the best ways to target your highest-quality audience. When utilizing PPC, your target audience will find your product or service on Google or Bing. It allows you to reach the 97% of Americans that use the web to find local businesses and gain a foothold against competitors.
Ads can increase brand awareness by 80%. At Empowerment Marketing, we can deliver a PPC campaign tailored to the needs of your business to help you increase both conversions and revenue with our pay-per-click management services.
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How Empowerment Marketing does PPC
Empowerment Marketing is trained in running PPC campaigns and optimizing those ads to get the most conversions for your business. We work with you to narrow down EXACTLY who it is that you are trying to reach and then we set you up for success.
We handle everything in this process, setting up the landing pages, implementing best practices, and measuring success.
Narrow
We make sure that every click you are paying for is coming from someone in your defined target audience.
Nurture
We set up a pipeline to take the prospect on a journey from clicking on the ad to clicking the “Request a Quote” button.
Analyze
There’s a lot to measure and a lot to change as you move forward. We monitor each measure and make suggestions.
Impact of PPC on your Business
A good Pay-Per-Click (PPC) campaign can have a significant impact on your business. It drives targeted traffic to your website, increases brand visibility, and, most importantly, generates leads. It can help you reach your target audience and achieve your business goals more efficiently and effectively than other digital marketing channels.
A successful PPC campaign requires careful planning and execution, from selecting the right keywords to creating compelling ad copy and designing effective landing pages. With the right strategy, you can maximize your return on investment (ROI) and achieve a higher conversion rate.
PPC also provides valuable data on customer behavior and preferences, allowing you to optimize your campaigns over time and make data-driven decisions that improve your marketing efforts.
Benefits of a Great PPC Strategy
A great PPC strategy can increase website traffic and brand visibility, resulting in more leads and sales. Additionally, it allows for very precise targeting so that you know you are reaching the people that want your product or service. PPC also offers measurable results, enabling companies to track their ROI and make data-driven decisions. Lastly, it can complement other marketing efforts such as SEO and social media to enhance overall digital marketing success. Overall, a well-executed PPC strategy can significantly improve a company’s online presence and generate tangible business results.
Pay-Per-Click FAQ
What is the difference between PPC and SEO?
PPC and SEO are both digital marketing strategies, but they differ in that PPC is a paid advertising model, while SEO is focused on optimizing the website and content to improve organic search engine rankings.
How much should I spend on PPC advertising?
The amount you should spend on PPC advertising depends on your business goals, competition, and target audience. It is recommended to start with a small budget and increase it over time based on performance and ROI.
Should I hire a PPC agency or do it in-house?
Whether to hire a PPC agency or do it in-house depends on your business goals, budget, and expertise. A PPC agency can provide specialized knowledge and expertise, while doing it in-house can provide more control and cost savings.