SEO Services
What is SEO?
Search Engine Optimization, or SEO, is improving and optimizing your website for search engines. Its purpose is to make your website and individual pages rank higher on search engines, such as Google.
There are hundreds of factors that search engines consider when determining where a webpage falls in the search result. Proper SEO takes each one into consideration so that your page is ranking high and being shown in the right searches.
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How Empowerment Marketing does SEO
At Empowerment Marketing, we handle SEO services by making sure each factor that is looked at by Google is the best that it can be. This starts with first determining what you want from your website. Are you looking to bring in new clients? Service existing clients? Provide a forum for discussion? The answer to this provides the foundation for your website and SEO.
After defining the purpose, we can start to branch out and find keywords or areas that you are looking to build on. Think of these as the pillars of your business. These pillars should align closely with your key services and unique selling propositions.
Once the pillars are in place we start focusing on the actual content and the structure of your pages by implementing best practices.
Evaluate
First, we identify your goals and KPI’s. With those in mind, we evaluate where your website is at and identify actions to take.
Take Action
Once the plan is approved we start making changes. This can be anything from blog posts to speed improvements to meta descriptions.
Refine
SEO is a never ending process. After major changes have been made we continue to fine new improvements to make that will boost your site.
Impact of SEO on your Business
SEO has a tremendous impact on your business no matter what the size is. By now, it is safe to say that the internet is not a fad. It is not going anywhere. Having a website is vital for your business operations and SEO determines how accessible you are to the digital world.
Think about it, would you rather be 35 minutes out of town in some hard-to-find shop? Or, would you rather be in an easy-to-find store right on main street with plenty of foot traffic?
SEO allows people that know nothing of you to still find you and give you a chance. Without it, sure, you can still get traffic from those that already know you. In the example before, you can run a great business where people only find you through word of mouth or past customers. But wouldn’t you rather be bringing on new business all the time? Wouldn’t you love to have a passerby peek in and think, “oh hey, I think I would actually like to buy that!” SEO allows for that interaction in the digital realm.
Benefits of Great SEO Services
It has already been said a couple of times but better SEO results in more customers. However, there are more benefits as well. Improved SEO results in a stronger brand across the industry overall. When you are consistently ranking high in searches non-customers are going to see your website and they will remember it. This can lead to more partnerships, more employee applicants, and more opportunities in general.
Another big benefit of SEO is a better user experience. SEO is all about getting people to stay on your website and the best way to do that is to ensure that your website is an enjoyable place. A website with great SEO will have the user going from one page to the next looking to see what else you have to offer.
Search Engine Optimization FAQ
How quickly can I get my page ranked #1?
This is a pretty common question and it really depends on a whole bunch of factors. The biggest is, how competitive is your industry? If you are in the market of selling robot cowboy hats then it won’t be that hard, I mean, not many people are selling (or buying) robot cowboy hats. However, if you are selling athletic wear then… it’s going to be a bit trickier and take some more time.
Why shouldn’t I just do SEO myself?
Hopefully you ARE already doing some SEO, in fact most modern web hosting services will have some SEO tools, but we do this every single day and have provided great results to many clients.
What if I want to do SEO myself?
Well, that’s great! You should check out some of our blogs and free resources on how to maximize your SEO.